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National Basketball Association music
The National Basketball Association has links to hip hop music and has also had its own famous anthem in ''Roundball Rock''. In recent years, the league has embraced country music and musicians and bands that could be considered tame by some observers (such as Tom Petty and the Heartbreakers, Rob Thomas and Justin Timberlake).
Before the league introduced its current promotional phrase ''Big Things Will Happen'', the league's former promotional phrases were ''America's Game/NBA Action: It's Fantastic'' (1980s-1992), ''I Love This Game''
(1992-2007) and ''Where Amazing Happens'' (2007-2011).
==Hip Hop==
For several years, the NBA embraced "Hip-hop culture". Rappers Nelly and Jay-Z have ownership stakes in NBA teams (the Charlotte Hornets and Brooklyn Nets respectively), and many artists have worn NBA throwback jerseys in music videos. In turn, the NBA plays rap and hip-hop in arenas during games, and ABC/ESPN used the music during game coverage. Some NBA players have tried rap or hip-hop themselves (Shaquille O'Neal, Kobe Bryant, Tony Parker, Allen Iverson (under the rap name "Jewelz"), and notoriously, Metta World Peace are some examples) and several also dress and act in ways that are in accordance with hip-hop culture (for example, the tattoos and jewellery worn by several players). In 1994, Epic Records released an album entitled ''B-Ball's Best Kept Secret'', which featured hip hop songs performed by several NBA players, including Jason Kidd, Dana Barros and Isaiah Rider.
The connection has often been noted from the large African American constituency of players, which also dominate the hip hop industry. Also the inner city appeal to basketball, which also help fostered the hip hop culture in its early beginnings.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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